Free marketing tool

Social Media ROI Calculator

Find out what your social media investment needs to earn. Enter your qualified leads, conversion rate, and costs to estimate monthly return and the number of leads you need to break even.

Monthly inputs

Count leads that fit your business across all channels.

Estimate what percentage of those leads came from social.

Enter the percentage of qualified leads that buy.

Enter the average revenue from one sale.

Enter the percentage of sales revenue left after the cost of delivering it.

Include production, tools, staff time, and any ad spend in this estimate.

The calculator uses your numbers in this browser.

Your monthly estimate

Calculate your ROI to see estimated sales, revenue, gross profit, net return, and the lead volume needed to break even.

How to calculate social media ROI

Multiply qualified leads by the share attributable to social media, the close rate, and the average sale value to estimate revenue. Multiply that revenue by gross margin to estimate gross profit. Subtract monthly social media cost to get net return, then divide by monthly cost and multiply by 100 for ROI. Break-even leads are monthly cost divided by gross profit per qualified lead, rounded up.

Worked example

With 40 qualified leads, 50% attributed to social media and a 25% close rate, expect 5 sales. At $2,000 per sale and a 50% gross margin, that is $10,000 in revenue and $5,000 in gross profit. With $2,500 in monthly social costs, estimated net return is $2,500, ROI is 100%, and break-even is 20 qualified leads.

These are estimates based on your inputs. Use your CRM and sales records to verify which leads and sales came from social media.

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